Position: General Trade Manager - FMCG
Location: Nairobi
Salary: 150K

Our client is a fast-growing dairy production company involved in probiotic yoghurt production. They are looking for a well experienced, self driven and results oriented candidate to fill in the role of a General Trade Manager.

 

The main purpose of this role is to manage the company’s General Trade distribution channels in order to realise increased sales productivity, meet revenue and cash collection targets, increased brand visibility. He/She will also lead the sales team, manage account relationships and ensure the company increases its market share.

 

·         Direct all primary sales activities

·         Present, promote and sell the company’s different to existing and prospective customers

·         Analyze customers/ distributors needs and the potential for growth within targeted regions

·         Develop and maintain positive business and customer relationships in all the regions that the company products have a presence

·         Propose and plan product promotions and ensure good display of the company’s products

·         Ensure clear visibility of company products and take corrective action where necessary

·         Recruit new customers / distributors as well as grow and support struggling ones

·         Follow up on customer leads through calls and visits to ensure product visibility

·         Provide regular market feedback to the company’s merchandisers and management

·         Monitor and coordinate merchandisers to ensure proper product visibility while maintaining marketing data to inform visits and promotions

·         Manage, motivate, coach and train merchandisers as well as sales staff

·         Achieve agreed upon sales targets and outcomes within agreed timelines including daily and weekly targets

·         Follow up on customer orders and requests to ensure customer satisfaction and product growth

·         Document and manage expenditures

·         Ensure collection of all monies owed by customers

·         Analyze territories/ markets’ potential, track sales and share status reports with the relevant stakeholders

·         Keep abreast with best practices and promotional trends to drive sales and overall product performance

·         Monitor and provide information on any counterfeits and any other bad business practices affecting the company’s product performance and growth

 

·         Bachelor’s Degree/ Diploma in Sales/ Marketing or related field of study

·         3-5 years’ experience in FMCG sales with a demonstrable understanding of General Trade

·         Resilience and ability to work in potentially stressful environments and for long hours

·         Committed to unparalleled customer experience

·         Knowledge of sales related tracking applications 

·         Good negotiation skills

·         Good team management skills and an excellent team player

·         Demonstrable understanding of sales culture, processes and dynamics

·         Good organization, planning and time management skills

·         Self driven, easily adapts to change and works with minimal or no supervision

If this describes you and you meet the outlined qualifications and skills, please submit your application on/before Thursday 28th March 2023.